The 2010 Detroit Auto Show Review

Detroit, MI, Jan. 12, 2010 American and international automakers will show off their latest masterpieces at the 2010 Detroit Auto Show. The North American International Auto Show (NAIAS) in Detroit will feature all types of new vehicles, but with a focus this year on green, energy-efficient cars, trucks and SUVs. Beginning on January 11 for media/celebrity/politician sneak peaks and lasting through the 24th for general public attendance, this year's Detroit show, like every year's, is a global event.

One notable difference about this year's show is that members of the House and the Senate, including House Speaker Nancy Pelosi, are already being escorted for previews of the latest and most innovative automotive technologies and designs. Of course, this is a direct result of the fact that the United States government is now a substantial owner and major investor in many facets of the automotive industry in America. Pelosi enthusiastically stated, "We consider it a major threshold. We made the investments; we see the consequences of it; we report back to our colleagues and we look forward to seeing these cars in showrooms before the year is over." President Obama will not attend.

2009 was one of the worst years in history for automotive sales in the United States. 2 of the Big 3 American automakers, Chrysler and General Motors, received multiple billions of dollars in bailout funds from the government to avoid bankruptcy. Ford, the other member, was on the verge. And while some of these bailout monies have been repaid already, the government of the United States continues its partial ownership. In fact, the only way that it will recoup all of its investments is to help ensure that these automakers generate appreciable profit margins henceforth. And at this year's 2010 Detroit Auto Show, flashy marketing displays and energetic pitches will attempt to set those wheels in motion.

Detroit's downtown Cobo Center will host the event one of the automotive industry's largest held anywhere. There is a lot on the line this year, especially for the Americans. Pelosi stated further, "It wasn't about lending to automakers, it was about the survival of an industry. The survival of the auto industry is essential to a strong industrial, technological and manufacturing base in our country. And that industrial base is essential to our national security."

And of course, opponents of the governmental involvement in United States automaking endeavors have been on hand stating their resistance as well. Tea Party affiliate, Jeff McQueen commented, "No amount of government stimulation is ever going get us back on our feet. The reason we're in the shape that we're in is because of government involvement. The government is trying to sit there and demand that we have more fuel efficient vehicles government involvement in international trade legislation and North American trade legislation that has really been to the determent of U.S. and Canadian workers." And so it goes.

Aside from political debates, the 2010 Detroit Auto Show also sparks opportunities for the general public to enjoy various "side show" festivities, culinary delights and professional entertainment acts. Joining the list of past performers including Celine Dion and the Barenaked Ladies, this year's featured act at the charity preview event (a black tie affair) will be the Romantics. With famous songs like "What I Like about You" from the 1980s, the band has been known to receive a guest guitarist appearance here and there from megactor, Johnny Depp.

The most modern advancements in automotive design and technologies will be featured at the 2010 Detroit North American International Auto Show officially beginning January 16. With more than 5000 reporters from more than 50 different countries and well over 1/2 million people that will attend, the world waits for refreshed automaking success to be spawned.