Sign up Login
 

Car Salesman Tactics: The Other Side Of The Coin

Posted: // - 12: AM ET

A Look At The Car Salesman And His Tactics

Being a car salesman is often associated with unfavorable personality characteristics such as being sneaky and underhanded. However, these characteristics are not necessarily personal traits as much as they are part of the job. Because most car salesman make a living from the commissions earned from the sale of a car and have no base salary, every sale is money in their pocket. In order to make a living and care for themselves and their families they will use any legal means they are aware of to convince car shoppers to buy from them.

Car Salesman with Customers

Being assertive, confident, competitive and driven by the potential income are inherent characteristics of almost all successful car salesmen. Competition amongst dealerships, manufacturers, new and used autos and even the salespeople who work at the same dealership surround the car salesman each day. Sales quotas mandated by the dealership and the manufacturer represent how much should be sold and are not necessarily based on consumer demand.

Downtime, or a time period when no customers are shopping their lot, is frustrating and difficult for salespeople-no walk in customers, no money. Experienced salespeople often use this time to research the industry and become intimately familiar with the models they represent. Being able to speak with potential customers in a knowledgeable manner is important to properly representing the dealership and its offerings, as well as helpful in gaining your customers trust. Some salespeople spend their downtime calling previous customers in hopes they will be able to convince them it is time to upgrade their vehicle-even if there is no obvious reason for them to do so.

Once a car salesman has successfully intrigued a potential customer with the idea of putting them in the shiny new car that they are obviously interested in, discussing financing the deal is typically done quickly and in a manner that on the surface seems to be in the customers best interest, though that may not be so. The salesperson's job now is to make their customer comfortable and manage and manipulate information and dollar amounts - sticker price, trade-in amount, customer's down payment amount and the amount the customer indicates as their maximum monthly payment amount.

A car salesperson's commissions are typically derived from the payable gross profit earned by the dealership. The higher the profit margin applied to the dealership, the higher the commission's payment to the salesperson. Using four distinct dollar amounts-the sticker price, the down payment, the trade in value and the monthly financing amounts-the salesperson will then begin negotiations and have the ability to manipulate the numbers so that the dealership makes the most profit and the customer is none the wiser.

If the customer insists their trade in is worth more, that figure is adjusted and subsequently either the monthly payment amount or down payment amount are adjusted to offset the difference. This manipulation of the numbers works for the down payment and monthly payment amounts too. This way, the customer perceives the salesperson as helping them get what they want and are often oblivious to the numbers game. This is usually done very quickly and involves your sales representative 'arguing' on your behalf with employees in the finance department. And of course, there idea is planted that the car of the consumers dream car may not be available tomorrow, so it is imperative that they buy now.

Car salespeople do not care for 'bargain hunters' that make their job more difficult. However, it is very important to shop around when buying a car, as prices can differ from dealership to dealership for the same car depending upon the financial flexibility and techniques used by the dealership and the salespeople to determine the price of the car.

Truck Sales Lot

An educated consumer is often the car salesman's biggest challenge. It is much harder for a salesperson to convince a customer of something if their customer has done their research and already knows the facts. The internet offers consumers the ability to research industry facts surrounding the value of their trade, the selling prices and MSRP of various vehicles and the features of a particular vehicle.

To help consumers determine which new car is right for them and where to buy it, Carseek.com offers their site visitors the opportunity to research vehicles and gather unbiased information as well as price quotes from dealerships in their local area. This can be done in the privacy of their own homes or offices, at a time that is convenient for them without any haggling, implied urgency or 'robust persuasion'. Carseek site visitors can even get insurance quotes for a particular vehicle which allows them to incorporate the cost of auto insurance into the true cost of buying and owning a new car. Carseek simply puts control back into the hands of the new car buyer and simplifies their search.

Article Archive
New Car Dealers
Used Car Dealers
Car Rentals
Car Insurance
Guest
guest avatar
Posted on: May 29, 2013 at 3:26 AM
http://www.slashdotbookmarks.in A Car Insurance plan is not just mandatory by law but is an excellent means of caring for your car as well.
0
Flag for Abuse|
Guest
guest avatar
Posted on: June 13, 2013 at 4:17 AM
This is nice to read and I like the information about main income of car salesman is their commission than their base salary .Would love to read a little more of this. Admire the valuable information you offer in your articles thanks. go here
0
Flag for Abuse|
Guest
guest avatar
Posted on: July 3, 2013 at 10:41 PM
Learn about any fly property agent's professional environment. A lot of are usually familiarized with online business control, commute as well as holidays as well as landscape. hotelresortpackages
0
Flag for Abuse|
Guest
guest avatar
Posted on: July 3, 2013 at 10:41 PM
I've been trying to stop the vacationing, nomadic existence for two decades. I just like it too much every single child ever quit. Traveling is actually who I'm, and is a part of me. My recommendation to you'd be to have a significant split. That is actually, establish the routine in your own home for some time, even if this means getting the drab workplace job for some time. adventurevacationsspot
0
Flag for Abuse|
Guest
guest avatar
Posted on: July 3, 2013 at 10:42 PM
Everybody wants a stylish home, but occasionally it's difficult to get going. Fortunately, free decor in your home advice can be obtained almost almost everywhere: on the net, on tv and within the aisles of the local do it yourself supply shop. Start through choosing a place of your house you'd prefer to work on---be it the toilet, kitchen, family room or actually small task pieces for example wall adornments, table configurations or ledge space business. From presently there, you'll have the ability to pick and select the right tips that will help you along. homedecorationguru
0
Flag for Abuse|
Guest
guest avatar
Posted on: July 3, 2013 at 10:42 PM
It may help in the facilitation associated with learning or even serve since the actual academic structure allowing understanding how to occur. It benefits each traditional brick-and-mortar training institutions as well as online academic models within fundamental methods. thebusinesswebhosting
0
Flag for Abuse|
Guest
guest avatar
Posted on: July 3, 2013 at 10:42 PM
We see air carriers include this particular in emails talking with a current flight, and hotels towards the last remain. So it needs to be very scenario and occasion specific and get you should you would suggest the support provided in order to someone you realize. Very effective when used like a great indicator regarding where client engagement. bestrecoverysoftwares
0
Flag for Abuse|
Guest
guest avatar
Posted on: August 22, 2013 at 2:18 AM
I have been a regular reader of all your blog posts and i must appreciate you for coming up with such extensive explanation about the 2010 <a href="http://www.bestessays.net/">online essay writing service</a> car show. I have immense interest in automotives and even have recommended this site to many of my friend.
0
Flag for Abuse|
Guest
guest avatar
Posted on: September 14, 2013 at 8:27 AM
Being a salesman for me you need to be artistic and very open minded. This is a nice read for me as my first time browsing on this website, thanks. - Travis Jones Rush Properties
0
Flag for Abuse|
Guest
guest avatar
Posted on: September 20, 2013 at 11:31 PM
I believe there are many more pleasurable opportunities ahead for many peoples that looked at your article. I am commenting to let you know what a terrific experience reading through your web page. You have given more than visitors expectancy. Lowongan Kerja Yogyakarta
0
Flag for Abuse|
Guest
guest avatar
Posted on: September 22, 2013 at 9:47 AM
Definitely the Car Salesman and his tactics can even make you playing casino online with such inspiration! Anyway it is very considerable approach! Thank you a lot for sharing with us.
0
Flag for Abuse|
Guest
guest avatar
Posted on: October 3, 2013 at 2:44 AM
The condo’s facilities provide full family entertainment needs for your family and loved ones. Indulge in a serene and tranquil lifestyle right in the heart of Changi. Flora Drive Condo
0
Flag for Abuse|
Guest
guest avatar
Posted on: October 24, 2013 at 5:17 AM
The salesman's employment present is to accomplish their client comfy moreover boss furthermore play info moreover dollar prices - sticker charge, skill-in aggregate, purchaser's crestfallen honorarium bulk also the volume the prospect points as their ultimate monthly honorarium sum. top essay writing services reviews for
0
Flag for Abuse|
Guest
guest avatar
Posted on: October 29, 2013 at 1:13 AM
As well, they provide funding choices, pay for essays and sometimes have some kind of assurance.
0
Flag for Abuse|
Guest
guest avatar
Posted on: October 31, 2013 at 10:58 AM
Previously, everyone was cheated by telemarketers selling dissertation proposal sample the so-called storage improving products which did not offer the preferred results over the years.
0
Flag for Abuse|
Guest
guest avatar
Posted on: November 22, 2013 at 6:00 AM
I like this post! Yeastrol Review
0
Flag for Abuse|
Guest
guest avatar
Posted on: December 26, 2013 at 4:42 AM
0
Flag for Abuse|
Guest
guest avatar
Posted on: January 8, 2014 at 8:05 PM
Compra Orologi Replica usato. In Trovit avrai le migliori offerte di orologi replica di seconda mano. Cerca orologi replica nella forma più semplice.Replica Rolex liste del prodotto su italian.Alibaba.com – Selezionare orologi replica prodotti di qualità dalla larga database dei orologi replica produttori e ...
0
Flag for Abuse|
Guest
guest avatar
Posted on: February 9, 2014 at 4:26 PM
Hello 2014 :occhiali da sole ray ban - fitflops pas cher - Kate Spade Outlet - Michael Kors Outlet - foakleys - Cheap Oakley Sunglasses -Kate Spade Outlet - - ray ban solglasogon - Michael Kors Vaskor - sac lancel pas cher - longchamp pas cher - lunette ray ban pas cher - New Releases Sunglasses - Oakley Active Sunglasses - Oakley Antix Sunglasse - Oakley Asian Fit Sunglasses - Oakley Batwolf Sunglasses - Oakley C Six Sunglasses - Oakley Commit Sunglasses - Oakley Crankcase Sunglass - Oakley EK Signature Sunglasse - Oakley Eyepatch 2 Sunglasses - Oakley Flak Jacket Sunglasses - Oakley Frogskin Sunglasses - Oakley Frogskins Sunglasses - Oakley Fuel Cell Sunglasses - Oakley Holbrook Sunglasses - Oakley Juliet Sunglasses - Oakley Kids Sunglasses - Oakley Lifestyle Sunglasses - Oakley M Frame Sunglasses - Oakley Monster Dog Sunglasses - Oakley Oil Rig Sunglasse - Oakley Oil Rig Sunglasses - Oakley Polarized Sunglasses - Oakley Radar Range Sunglasse - Oakley Radar Sunglasses - Oakley Special Edition - Oakley Sport Sunglasses - Oakley Sports Sunglasses - Oakley Vuarnet Sunglasse - Kate Spade Wallets - Kate Spade Clearance - Kate Spade Clutches - Kate Spade Handbags - Kate Spade Iphone Case - Kate Spade Satchels - Kate Spade Shoulder - Kate Spade Totes - Michael Kors 2013 - Michael Kors Bedford - Michael Kors Clutches - Michael Kors Hamilton - Michael Kors Hobo - Michael Kors Messenger - Michael Kors New Arrivals - Michael Kors Satchels - Michael Kors Shoulder Tote - Michael Kors Totes - Michael Kors Wallets - Michael Kors Watches outlet Online - Authentic Shop!
0
Flag for Abuse|
Guest
guest avatar
Posted on: February 20, 2014 at 6:45 AM
I know these tactics and I think that every salesman knows this technique. - Paul Kadri
0
Flag for Abuse|
Guest
guest avatar
Posted on: February 28, 2014 at 8:27 AM
<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-vung-tau/253-tour-du-lich-vung-tau-1-ngay.html/" target="_blank">tour vung tau 1 ngay</a>| <a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-long-hai/553-tour-du-lich-long-hai-1-ngay.html/" target="_blank">tour long hai 1 ngay</a>| <a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-vung-tau/258-tour-du-lich-vung-tau-2-ngay-tour-du-lich-vung-tau-2-ngay-1-dem-tour-vung-tau-gia-re-chuong-trinh-du-lich-vung-tau-tham-quan-thanh-pho-vung-tau-2-ngay-.html/" target="_blank">tour vung tau 2 ngay 1 dem</a>| <a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-long-hai/844-tour-du-lich-long-hai-2-ngay-1-dem.html/" target="_blank">tour long hai 2 ngay 1 dem</a>| <a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-nha-trang/848-tour-nha-trang-3-ngay-2-dem.html/" target="_blank">tour nha trang 3 ngay 2 dem</a>| <a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-nha-trang/537-tour-nha-trang-3-ngay-3-dem-gia-re.html/" target="_blank">tour nha trang 3 ngay 3 dem</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-da-lat/364-tour-du-lich-da-lat-3-ngay-2-dem-tour-du-lich-da-lat-gia-re.html/" target="_blank">tour da lat 3 ngay 2 dem</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-mien-tay/953-tour-du-lch-min-tay-2-ngay-1-em.html/" target="_blank">tour mien tay 2 ngay 1 dem</a>| <a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-mien-tay/1087-tour-du-lich-mien-tay-1-ngay.html/" target="_blank">tour mien tay 1 ngay</a>| <a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-da-lat.html/" target="_blank">du lich da lat</a>|
<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-long-hai.html/" target="_blank">du lich long hai</a>|
<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-ninh-chu.html/" target="_blank">du lich ninh chu</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-phan-thiet.html/" target="_blank">du lich phan thiet</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-phu-quoc.html/" target="_blank">du lich phu quoc</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-mien-tay.html/" target="_blank">du lich mien tay</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-con-dao.html/" target="_blank">du lich con dao</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-lagi-ham-tan.html/" target="_blank">du lich lagi</a>|<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-2/tour-du-lich-binh-chau-ho-coc.html/" target="_blank">du lich binh chau ho coc</a>|<a href="http://tourbinhchauhococ.com/" target="_blank">tour binh chau ho coc 2 ngay 1 dem</a>|<a href="http://tourlagihamtan.com/" target="_blank">tour lagi 2 ngay 1 dem</a>|

<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-vung-tau.html/" target="_blank">du lich vung tau</a> |<a href="http://dulichvietdu.com/tour-trong-nuoc/menu-1/tour-du-lich-nha-trang.html/" target="_blank">du lich nha trang</a>|

0
Flag for Abuse|
Guest
guest avatar
Posted on: February 28, 2014 at 8:39 AM
Guest
guest avatar
Posted on: March 2, 2014 at 12:28 AM
This article is pretty good, I can totally see that you have put a certain amount of effort to write this. - Green Water Technologies
0
Flag for Abuse|

Add Comment

Guest
Bold Italics Underline Add Link Add Image Quote Embed Video 
Verify you are a human:

Signup or Login to remove this captcha.
Add Comment