Speaking at the International Consumer Electronics Show in Las Vegas, Derrick Kuzak, Ford's group vice president of global product development, predicted that within a decade, 25 percent of the carmaker's sales could be in hybrids and electric vehicles.
By 2015, Kuzak said that Ford expects 2 to 5 percent of its global sales volume to be represented by plug-in hybrid, hybrid-electric, and electric vehicles. That will climb to 10-25 percent by 2020, with hybrids expected to make up the bulk of those sales.
Currently, only 1 percent of Ford's global unit sales are in hybrid-electrics, but the company has new models in the works based on compact and mid-sized platforms with other, similar projects planed for the future to offer consumers a greater range or choices as well as to meet lower carbon dioxide emission requirements.
"The real step that needs to be taken on electrification is to make electrified vehicles affordable. One way to make them affordable is to drive volume. That's really the whole basis of our strategy," said Kuzak. "Our next generation of hybrids will be at an even lower cost."
Ford's short-term plans are to offer five electric vehicles in the United States by 2012, including the newly announced Focus Electric. Ford executive said they anticipate that these vehicles will be selling in a world of $3.50 to $4 per gallon gasoline.