On Friday, October 17, General Motors will launch a marketing campaign targeting customers in the U.S. in an effort to convince them they can still obtain car loans via GM dealerships.

The campaign will mark the first time GM has promoted financing options other than those offered by GMAC Financial Services, in which the company holds partial ownership. Instead, GM will also support the available dealership finance programs as well as the expertise of insurance professionals.

Dubbed "Financing That Fits," the marketing move comes on the heels of an announcement by GM on Monday, October 13 that it would only finance those customers with credits scores of 700 or higher.

In an interview with Automotive News, Jim Bunnell, executive director of GM's channel support group said, "GMAC is still a very important partner. Over time, a large chunk of the business went to GMAC. But if you look at the last 60 days -- in August and September -- well over 80 percent of all the business went to outside banks and credit unions."

Additionally the campaign highlight's cash-back deals on every 2008 model still in stock of as much as $6,000. The company did not disclose the cost of the campaign, but the advertising will appear in major nationwide markets though November 3.