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2010 Dodge Rams Coming in for Less than 2009 Offerings

Posted: 10/26/2009 - 12:34 PM ET

The new 2010 Dodge Ram 2500 and 3500 heavy-duty pickups will arrive on showroom floors with prices lower than their predecessors for the base models.

The 2500 Ram regular cab 4x2 equipped with a 5.7-liter Hemi V8 will open (with shipping) at $28,165, about $1,970 less than the 2009 while offering more equipment.

Customers will, however, be able to shell out almost twice that much if they opt for the 2010 Dodge 3500 Mega Cab Laramie with a 6.7-liter Cummins turbodiesel under the hood going at $51,595.

Both models will be in dealerships by early November and are the first offerings under the Chrysler Group's new Dodge Ram brand for trucks and commercial vehicles.

The 2010s will enter a tough market where sales of pickups are down 34 percent for 2009 to date with sales of light-vehicles down 27 percent. Sales of all Rams in the U.S. is down 27 percent with an overall 40 percent drop for the Chrysler Group.

In terms of heavy-duty pickup market share, Dodge claims about 23 percent (16 percent of all pick-up sales.) About a third of the pickups sold in the United States are heavy-duty models for work purposes.

The primary competition for the Ram 2500 and 3500 will be the Ford Super Duty, the Chevrolet Silverado HD, and the GMC Sierra HD.

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