The 2007 BMW 7 series has been praised as the world's best driving luxury sedan, a tradition more than upheld by the 2007 models. Both the 750i (from $75,800) and the 750Li (from $78,900) have a 360 hp, 4.8-liter V8. The 760Li (from $122,600) is powered by a 438 hp, 6-liter, 48-valve V12.

The 750i offers premium cow hide seating, American walnut interior, and a standard ten-speaker audio system. Acceleration from zero to 60 takes just 5.8 seconds with the vehicle's top speed at 150. Estimated fuel economy is 17 mpg city and 25 highway on both the 750i and the 750Li. An expanded 123.1 inch wheelbase on the 750Li equates to additional leg room in the already luxurious interior. The front seats have 20-way power adjust. The leather, power tilt/telescopic steering wheel offers both audio and phone controls (with one programmable control.) The 760Li features Ash wood interior and premium leather trim. Both rear climate control and a coolbox are among the available amenities. (Estimated fuel economy is 14/22.)

All vehicles in the 7 Series have dynamic stability control, anti-lock brakes, dynamic traction control, and dynamic brake control. Safety systems are deployed via an Intelligent Safety and Information System and include dual front-impact airbags and supplementary bags.