When you factor in all of the available bed lengths, engine choices, transmission choices, wheelbase lengths and cab styles, the 2010 Ford F150 Styleside 4WD is available in loads of customizable permutations. And with each of those, you are presented with a nearly unlimited array of possibilities in optional comfort, safety and tech features. It's still freshly showing off a long list of redesigned attributes from 2009 and features total target price points beginning at about $27,000. The Ford F150 is the world's best-selling full-sized pickup truck - as it has been for many years.

The F150 Ford Styleside 4WD for 2010 is ready to work - or play as you command it to. The base powertrain configuration features a 4.6L 248-horse 294 lb-ft V8/4-speed auto tranny combo that delivers 14/18 mpg urban/rural. Upping the power, you can select a 4.6L 292hp 320 lb-ft V8 or the top-powered E85 Flex-Fuel 310-horse 365 lb-ft V8 both with a 6-speed auto/overdrive gearbox. Interestingly, when using E85 fuel in the Flex engine, horsepower ratings increase to 320 while torque ratings shoot up to 390 lb-ft. All engine choices feature a sequential multi-port electronic fuel injection system and hydraulic roller-finger valve lifetrs. Cast iron blocks and aluminum cylinder heads are utilized for the construction of all engine choices.

2010 versions of the Ford F150 4WD Stylesides continue to deliver class-leading towing and payload ratings. Of course, wheelbase, drive configuration, engine size and other variables will have significant effects on these numbers but in general, you can count on the Ford F150 being a tough competitor. It also features one of the most spacious beds for half-ton pickups. With the ability to haul over 3000 pounds in its bed space, these new F150s, when properly equipped, can also tow up to 11,300 pounds.

The flared-out Styleside fender wells of the 2010 Ford F150 are not available on Lariat Supercab or LX trims. Class competitors including the Chevrolet Silverado 1500, GMC Sierra 1500, Dodge Ram 1500 and the Toyota Tundra all have a lot to offer. And with so many options for personalization presented with each, you really need to spend some time being a thorough comparison shopper. Remember that as the 2010 models arrive, there are excellent financing deals to be had on 2009 models. Dealers need to clear out that showroom and parking lot space.

Still, there's no denying it: the 2010 Ford F150 Styleside 4WD is going to be difficult to beat. The Ford Company is highly motivated to retain its longstanding position is the best-selling pickup truck manufacturer on the planet. Use that to your advantage and realize your amazing bargaining power when you are in negotiations. Sticking to your guns now can definitely land you an incredible deal.