Hyundai. In Korean, the word meads "modernity." Here in the US, we associate it with inexpensive cars.
The Hyundai Motor Company, based in Seoul, is a division of the Hyundai Kia Automotive Group, which is the largest car
manufacturer in South Korea. It may seem like an upstart to many, but in 2005, the combined sales of the group made
Hyundai Kia the world's sixth largest vehicle manufacturer. In addition, the Hyundai manufacturing plant in Ulsan, South
Korea, is the world's largest such facility, and is capable of producing over 1.5 million units each year.
The Hyundai Motor Company was established in 1967, and its first model, the Cortina, was released with the cooperation of
the UK branch of Ford a year later. In 1975, the first Korean car - the Pony - was released. It featured styling by
ItalDesign's Giorgio Giugiaro, and powertrain technology furnished by Mitsubishi Motors of Japan. It began exporting to
Ecuador and the Benelux countries the next year.
Hyundai didn't arrive in the US until 1986, but it's first offering, the Excel, was nominated for "Best Product #10" in
Fortune Magazine, mainly because of its affordability. In 1988, beginning with the Sonata, the company began to
produce models using its own technology.
The same year, Hyundai began trying to brand itself as a world-class company. The parent company, Hyundai Motor Group,
invested heavily in improvements to design, quality, manufacturing, and long-term research. It also added
10-year/100,000-mile warranties to its American cars, and began to market very aggressively.
In 2004, J.D. Power and Associates ranked Hyundai second in "initial quality," and it is now one of the 100 most valuable
The slanted stylized "H" symbol of the Hyundai logo, meant to represent the company and customer shaking hands, is now
familiar to most, as is the company's official slogan, "Drive your way."
2012 Hyundai Santa Fe
Starting at an MSRP price of just $23,225 consumers should feel very much at home, when purchasing a 2012 Hyundai Santa Fe. As the manufacturer describes the Santa Fe, it’s “the crossover utility vehicle that’s not shaped like a refrigerator box,” – cough – cough – Honda Element and Toyota Scion – cough – cough. This year’s Santa Fe comes with a sunroof to enjoy some rays and a roof rack so you can tote your bike, snowboard or other equipment wherever your travels may take you. This aerodynamic crossover SUV has bold and stylish lines. The back end of the Santa Fe is completely innovative and has a modern, even futuristic look to it with the LED brake lights.
The combination of leather and fabric seats will provide consumers with a sense of luxury, even though they hardly spent any money on this ride. Available to the driver and front passenger on the Limited model are heated seats. The one-touch sunroof makes for absolutely no hassle. Hyundai has also included Sirius XM satellite radio and the ability for CDs and MP3s to be played. more
2012 Hyundai Genesis Coupe
By rolling out with the 2012 Genesis Coupe, Hyundai made it known that they can crank out high-quality sports cars at a very reasonable price. The 2012 Hyundai Genesis Coupe starts at a wallet-friendly $22,250.
2012 Hyundai Tucson
Despite the somewhat odd shape and design of the exterior, the 2012 Hyundai Tucson has many positive features to consider. One of the first factors is the fact the quite modest beginning MSRP of $19,145.
2012 Hyundai Sonata
In recent years, the quality of automobiles produced by Hyundai has consistently exceeded all previous expectations. The 2012 Hyundai Sonata is certainly no exception.
2012 Hyundai Genesis
One of the strongest selling points of the 2012 Hyundai Genesis is its ability to take on the $50,000 competition in the upscale mid-sized car genre and do more than just hold its own.