The Lincoln Mark LT was the maker's version of a luxury pickup. Unfortunately, the buying public was not impressed, and the model only lasted for two years. Introduced for the 2006 model year, the Mark LT took over for the Blackwood pickup in Lincoln's lineup. While the maker hoped to sell in the upwards of 13,000 units in the first year, the model failed to even come close to that number. Unfortunately, after a mere two years of production, Lincoln realized that the targeted consumer simply was not interested in another luxury pickup truck on the American market, so the model was discontinued. The Ford F-150 will introduce a high-end trim level called Platinum that will replace Lincoln's failed model for the 2009 model year.
Fitted with a 300 horsepower 5.4L V8, the Mark LT had comparable power to other competition; however, the four-door truck was only available with a four-speed automatic transmission. Buyers and critics were unimpressed by the lack of customization available with the model's powertrain, and the poor sales reflected it. Some of the luxury features included a DVD-based in-dash navigation unit, a rearview back-up camera, and Bluetooth handsfree phone capabilities.
The Lincoln Mark LT has been featured in both the movie "Crossover" and the reality television show "American Chopper." On American Chopper's Season Four, a Mark LT was modified and given the Teutel touch by the show's stars. The Mark LT has also been featured in several hip hop music videos. While the pickup truck certainly was not a popular model, there are numerous layouts for MySpace based on it, as well as a wealth of websites dedicated to keeping the memory of the Mark LT alive.
Critics blamed the high price for the flat sales. With a base MSRP of around $43,000, the buyer pool was incredibly limited in America. Most young consumers were unable to afford the price, while more mature buyers found the truck to lack a "wow factor." One reviewer claimed that just because it has the Lincoln name does not mean that the maker can charge an exorbitant amount for it. Alas, Lincoln found out that that is an accurate assertion.
One of the most appealing features of the Lincoln Mark LT was the level of customization that could be done to both its interior and exterior. Many Mark LT enthusiasts go to the extreme with modifications, adding body kits, large rims, and other popular additions.