The carmaker, Scion, has become the topic of many a heated debate in recent years. Some consumers adore the manufacturer's distinctive design choices, while others absolutely abhor the maker's signature boxy style. Either way, Scion has certainly made its mark on the automobile industry, and the release of the Scion xD was no exception. Unveiled at the Chicago Auto Show in February of 2007, the xD replaced Scion's earlier xA. The five-door hatchback has an unusual squared-off style that is completely unique to Scion.
Upon release, Edmunds called the Scion xD "bizarre," and many other reviewers echoed the website's comment. However, consumers seem to be impressed with the xD's wealth of standard features and unique design. Several consumer blog sites claim that the xD out-performs and looks more appealing than its comparables on the market. A 1.8L 2ZR-FE inline 4-cylinder engine produces up to 128 horsepower. This level of power simply fails to beat the competition. Nevertheless, the xD has been flying off of sales lots. The reason could easily be the impressive gas mileage with 26 city MPG and 32 highway MPG. Those numbers are equal or better than some hybrid models on the market.
Scion, a division of Toyota, is fairly happy with the popularity of their vehicle. Of course, Toyota has its own adaptation of the xD - the Yaris. Critics claim that the xD is merely a longer version of the Yaris. However, Scion refutes that; saying that the xD is an individual and not a replica of another model. The Scion brand is marketed to a younger consumer, and the xD is at the forefront in 2008. Extensive customization is available on the xD, and Scion knows that younger buyers can never have enough options.
Interestingly, certain critics are referring to the Scion xD as the rhinoceros of the car industry. However, the resemblance to the animal is lost on many. Other than the strategically-placed Scion emblem and the jutting front bumper, rhinoceros comparisons simply do not hold up. One of the best features that Scion has going for it is the Pure Price program. This program puts a stop to dealership markups when market demand increases. Buyers are thrilled that Scion seems to be looking out for them. Most recently, a limited edition Release Series xD was unveiled to American buyers as well. With three concept cars in the making, Scion won't have to wait long to start shocking the buying public once again.